How to Announce a New Feature (Without Boring Anyone)
Nobody cares that you shipped a feature. They care that a job they do is now easier. The announcement is about the job.
Read articleTopic
Product Marketing
How to Write a Product Update Post (Monthly Recap)
A product update is a digest of changes grouped by what they do for the user, not a list of commits the engineering team shipped.
Read articleHow to Add Device Frames to Product Screenshots
A device frame makes a screenshot read as a product in a feed. Sometimes it adds nothing, and sometimes it's the whole image.
Read articleHow to Annotate Screenshots for Product Marketing
An annotated screenshot is the closest thing to showing the product in person. It has to be accurate, because the arrows point at real UI.
Read articleHow to Make a Product Demo Video That Walks the Workflow
The demo video is not a feature tour. It's the customer doing the job, with the product as the answer.
Read articleHow to Take Screenshots of Your App for Marketing
A marketing screenshot is not a capture of the screen. It's a capture of the product doing the job, with the customer's data in it.
Read articleHow to Make a Launch Video for a Product (2026)
The launch video is the product doing the job. The talking about the product is the part people skip.
Read articleHow to Write an App Store Description (2026)
The store shows the first few lines, and the rest hides behind the "more" link. The opening is the only paragraph everyone reads.
Read articleHow to Make a Pricing Page That Converts
The pricing page answers the objections. The hidden pricing page is the one that makes the prospects leave.
Read articleHow to Write a Release Note People Actually Read
The user opens the release note for one reason: what changed and what it means for me. The internal ticket language is not the answer.
Read articleThe AI Product Demo Video Hub: How to Make a Demo That Shows the Product, Not a Promise
A demo is proof on a timeline.
Read articleThe Screenshot Marketing Hub: How to Turn a Product Screenshot Into a Campaign
For a visual product, the screenshot is the proof.
Read article