Topic

Marketing

3 min read

How to Launch a Product With No Audience

The audience and the launch are the same project. If you're starting from zero, the launch starts six weeks before the product is ready.

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2 min read

How to Write a Call to Action for a Launch

A launch post with no CTA is a story, not an offer. The CTA is one specific action, and the product needs to make it easy to take.

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2 min read

How to Write a Teaser Post Before Launch

A teaser doesn't show the product. It names the problem, so the right people recognize themselves before the launch.

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