Topic

Launch

3 min read

How to Launch on Reddit Without Getting Removed

Reddit doesn't ban products. It bans people who show up to dump a link and leave. A founder who belongs gets a completely different response.

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3 min read

Product Hunt Launch Day Timeline: Hour by Hour

Launch day is a 24-hour shift. The first two hours set the trajectory; the rest is a routine of replying, posting, and not sleeping on the audience waves.

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3 min read

How to Launch a Product With No Audience

The audience and the launch are the same project. If you're starting from zero, the launch starts six weeks before the product is ready.

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2 min read

How to Write an X Thread for a Launch

A thread is a slide deck with a reply button. Each tweet delivers one thing, and the first tweet has to make the second worth opening.

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