How to Launch a Developer Tool: The Technical Launch Playbook
Developers don't buy a launch page. They read the docs, test the CLI, and judge the example. A dev tool launch is built around those three things.
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Developer Tools
How to Present a Technical Product: The Engineer-Friendly Demo
Engineers check the docs, the quickstart, and the architecture. A technical product pitch is a technical proof.
Read articleHow to Launch a Chrome Extension in 2026
The extension lives in the Chrome Web Store, so the listing is the product page. The permissions and the review are the risk.
Read articleMarketing for Developers Who Hate Marketing
For a developer product, the marketing is the work itself: the docs, the build, the answers, and the open-source.
Read articleHow to Launch an Open Source Project in 2026
The repository is the product page for an open-source launch. The README is the landing page.
Read articleHow to Launch an API Product in 2026
The API is sold on the first successful request. The quickstart and the documentation are the product.
Read articleGitHub Social Preview Image Size and Design Guide
The GitHub repository social preview is 1280 by 640 pixels, under 1 MB. It is the image that decides whether a shared repo link gets clicked.
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