Quick answer: Ocoya does not run a permanent free plan; it offers a seven-day trial that requires a card, then Starter at $29 a month with one user, five social profiles, and 300 AI credits. Higher tiers scale the users, profiles, and credits.

The ladder

  • Starter: $29/month, 1 user, 5 profiles, 300 credits, card-required trial.
  • Team: $79/month for more users and channels.
  • Agency: $199/month, 20 users, 100 profiles, 5,000 credits.

Where the limits bite

  1. The trial needs a card. Cancel within the window or the first charge follows.
  2. Credits gate the AI work. A busy calendar can exhaust 300 credits.
  3. Profiles are capped. More than five channels moves you up a tier.
  4. Scheduling is built in. Teams that only want design still pay for the publishing surface.

The alternative model

If you want the design and caption without a scheduler, a design-first editor produces editable assets from a brief and exports clean, metered by usage rather than a channel subscription. Neatico takes this route and exports without a watermark. The Ocoya alternatives hub compares the options.

What to check before subscribing

  1. Count the social profiles you connect.
  2. Estimate monthly AI usage against the credit cap.
  3. Decide whether scheduling is worth the bundle.
  4. Set a reminder to cancel the trial if it is not a fit.

The bottom line

Treat Ocoya as a subscription copilot with a card-required trial rather than a free tool, with Starter at $29 a month. If you do not need scheduling, compare design-first editors that charge only for the assets.

Reading the plan limits

Social management plans typically limit users, profiles, and credits at each tier, and a short trial may require a card. Work out the number of profiles and the monthly credit usage before comparing price, since moving up a tier is driven by those limits rather than features alone. For a small team, the entry plan can fit a handful of profiles; larger profile counts push the cost quickly toward agency tiers.

Mapping profiles to the right tier

List the profiles and users the team actually manages before comparing plans, since each tier is defined by those limits and the included credits. A short trial may require a card, so set a reminder to evaluate before it converts. If the profile count sits just above a tier limit, the jump in price can be large; decide whether every profile is active, and choose the tier that matches the real count rather than the aspirational one.