Quick answer: The AI-generated deck is a first draft. The customization is the pass that turns it into the company's deck, and the order matters: the facts before the story, the story before the brand.

Step 1: The facts

  • Replace every placeholder with the real value.
  • Check the numbers and the dates against the source.
  • Remove anything the AI invented.
  • Add the customer and the competitor names.

The fact-checking guide is the checklist.

Step 2: The story

  • Confirm the audience and the goal.
  • Check the slide order matches the argument.
  • Cut the generic lines; the generic deck fix covers this.
  • Merge the redundant slides and move the detail to the appendix.

The deck reduction guide handles the cut.

Step 3: The brand

  • Apply the theme and the colors.
  • Set the fonts and the type hierarchy.
  • Add the logo and the fixed header through the master.
  • Use the brand kit if it exists.

Step 4: The images

Step 5: The template

  • Apply the company template with the layouts.
  • Check the alignment to the grid and the professional checklist.
  • Confirm the text is editable and not a flat image.

Step 6: The export

  • Export the editable PPTX.
  • Embed the fonts or use system fonts.
  • Export the PDF as the read-only send.
  • Run the export checklist.

The time to customize

The draft is produced in minutes; the customization is the main work. The order keeps the editor from restyling a slide that is later cut.

The common mistake

The first thing many editors do is change the colors, before the story is fixed. That restyles slides that will be deleted. The facts and the story come first; the visual is last.

Frequently asked questions

Can the customization be generated? Parts can: the theme and the brand. The facts and the story remain the editor's judgment. How long does the pass take? Depends on the deck; the first pass is the longest, and the recurring edits are fast. What if the export is a flat image? The text isn't editable; see the editable PPTX check. Do I need the company master? A branded deck should use it; it is the source of the consistency.

Fix the facts, then the story, then the brand, and export last. The visual restyle is the last step, not the first.

Related guide: the complete Gamma alternatives guide.

Related guide: the AI presentation generator guide.