Quick answer: review a creative on five questions — one claim, legible at thumbnail, honest, on-brand, and placed correctly. A frame that fails two of the five gets cut or reworked, regardless of how polished it looks.

Why a rubric beats taste

"Is it good design?" is a question a non-designer cannot answer and does not need to. The useful questions are narrower and testable: does the frame carry one claim, can it be read at the size it will actually appear, and does it claim anything that is not true? These are judgment calls a founder can make, because they know the product and the buyer.

A rubric also makes review fast. A set of fifteen frames scored on five questions takes minutes; judging each frame by feel takes an hour and drifts.

The five questions

Question What to check Fails when
One claim The frame says one thing Two headlines or a claim plus a tagline competing
Thumbnail legible Read it at feed size Text needs the full image to parse
Honest Every claim is supported A number with no source, a fake customer
On-brand Type, color, logo match the system A frame that looks like a different product
Placed correctly The composition fits the frame UI overlays cover the subject

Score each question 0–2; ten is a pass, eight and below is rework, and a zero on honesty is an automatic cut.

The thumbnail test is the one people skip

Every frame is designed at full size and consumed at a fraction of it. Pull the image into the feed, or shrink it to a few hundred pixels, and read it. If the claim disappears, the type or the composition is wrong; the fix is rarely "make it bigger."

The honesty test

The review is where invented proof gets caught. Check every number against a source, every customer against permission, and every comparison against the competitor's actual product. A frame that exaggerates is a liability that compounds, because it is the frame sales repeats.

The placement test

Check the frame against the platform's overlays: the bottom buttons on a story, the account name at the top, the caption field. A well-designed graphic placed in the wrong zone is a failed frame.

Reviewing the set, not the frame

After the per-frame scores, check the set as a whole: no two adjacent posts carrying the same claim, every angle covered, and the strongest frame first. Individual frames can pass while the set fails.

The production workflow

A fixed rubric makes generated assets safe to use, and Neatico's output is structured to be scored against it — one claim per frame, compositions per placement, proof sourced in the brief.

Frequently asked questions

How do I review a design if I'm not a designer? Score five testable questions: one claim, thumbnail legibility, honesty, brand, placement. Skip questions of taste.

What is the most important review check? The thumbnail test, because it is the size the audience actually sees, and the honesty check, because it is the one that cannot be undone.

When should I cut an asset? A zero on honesty, or two failed questions. The AI asset review covers the specific failure modes of generated work.

What score should a frame target? Eight or above out of ten; below that, rework. The set also needs to cover the angle matrix, since individual frames can pass while the set as a whole fails.